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 Richard Branson Quotes 

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When I take stock of life, I realize realize how important the personal contact is, how much more they are worth than the invention of machines, because [people] allow us to expand expand our view of things, and open up thousands of experiences which we would otherwise be unable unable to understand

A business has to be involving, involving, it has to be fun, and it has to exercise your creative instincts. instincts.

In the same way that I tend to make up my mind make up my mind about people within thirty seconds of meeting them, I also make up my mind make up my mind about whether a business proposal excites excites me within about thirty seconds of looking at it. I rely rely far more on gut instinct instinct than researching huge amounts amounts of statistics.

There have been times when I could have succumbed succumbed to some form of bribe, bribe, or could have had my way by offering one. But ever since that night in Dover prison I have never been tempted tempted to break my vow.. vow.. My Parents always drummed into me that all you have life is your reputation: you may be very rich, but if you lose your good name you'll never be happy.

I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand expand out of it.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. outset. More than any other element, fun is the secret of Virgin's success. I am aware aware that the ideas of business as being fun and creative goes right against goes right against the grain of convention, convention, and it's certainly certainly not how the they teach it at some of those business schools, where business means means hard grind and lots of 'discounted cash flows' and net' present values'.

Throughout my business life I have always tried to keep on top of costs and protect protect the downside risk as much possible. The Virgin Group has survived survived only because we have always kept tight control of our cash. But, likewise, I also know that sometimes it is essential essential to break these rules and spend lavishly. lavishly.

What we are trying to do at Virgin is not to have one enormous enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another another tragedy tragedy such as that of 11 September which hurt the airline industry it would not bring the whole whole group crashing down.

how slim the line is between genius and insanity and between determination determination and stubbornness. stubbornness.

Do not be embarrassed embarrassed by your failures, learn from them and start again.

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